Kinda-Crunchy, Domestic Badass Mom & Business Owner Who’s Always Down For a Road Trip (Even If It’s Just To The Grocery Store)
Born and raised in Central Massachusetts, I’ve been business-minded since day one.
I started my career working as a Manager for CVS until I could no longer avoid the siren song of entrepreneurship. I craved the freedom and the responsibility that came with working for myself, so I handed in my notice and struck out on my own.
My first venture was a home daycare program that I ran out of my house, which technically means I was working from home before it was trendy.
I loved what I did and I was a very proud business owner, but after 7 years the fun of running my business had faded. It felt too easy.
I wanted to feel challenged, and craved the hectic magic of starting something new again (sidenote: does that make me sound crazy?)
So I decided to follow my dream of making a living online.
There was just one issue…
I knew absolutely nothing about online business. Nada. Zero. Zilch.
Lead generation? Never heard of it.
Funnel? I think I had one in my kitchen.
Landing page? Sales page? Home page? I didn’t know the difference.
My lack of knowledge turned out to be a good thing, though, otherwise this story would be pretty boring. ;)
Undeterred, I flung myself face-first into the fire and learned everything I know today by actually doing it. I started off as an online Virtual Assistant, and eventually evolved into the Business Strategist and Online Business Manager I am today.
And now I have years of experience, results and dazzling client testimonials under my belt.
Labels aside, I’m passionate about the work I do because it gives me the opportunity to support and empower women in their entrepreneurial journeys—and that’s what makes me excited to turn on my computer every morning.
I’m not just a task-doer (although I can bang out a To-Do List in world record time), I’m the person who puts her hair in a bun, rolls up her sleeves and gets down to work inside your business.
And along the way, I suggest different, more efficient ways to run your business, come up with compelling offers you may not have thought of and give you clever ideas on how to market yourself.
I’m Caitlin Kularski, and I’m here so we can scale your business—together.
Some More Fun Facts About Me:
I have 3 sons who are the main motivation for me to work for myself. Somehow they were in diapers yesterday, but this year they’ll be 20, 14 and 12.
I’m a domestic badass. I grow my own food, preserve it myself and even have honey bees! Bring it on, apocalypse.
On that note, I’m also kinda crunchy and a mega fan of all-natural products. I’ve even made my own soap, salves, creams, and face serums.
A vision board never let me down, although I’ve only made 2 in my whole life.
Daily exercise is a must for me! Shoutout to Peloton that has been my saving grace since 2018.
I never liked working for “the man”. Why the hell should someone else tell me if it’s OK that I take a day off? I want vacation when I want it, not when it fits into your schedule, boss.
I love a project where I can put my head down and get to work. Probably why I’m in love with Kajabi and run a business that lets me set up courses, automation and integrations. ;)