Photo by  Rupa Kapoor

Photo by Rupa Kapoor

Launching just got easier with my 5 Step Launch Plan.

Because being your own boss doesn’t have to be stressful.

You don’t need another virtual assistant. You need a team member - someone who is just as invested in your business as you are. Someone who has worked with (and helped) tons of other coaches just like you. With a degree in Business Management from the Isenberg School of Management, 8 years in people management, plus another 10 in running my own business, I know a thing or two.

When you hire me, you are hiring a teammate. I come to the table ready to do the work but also ready to give you advice, suggestions and the support you need to grow your business.

Because let’s face it… right now you are barely keeping your head above water. You are struggling to keep up with the back end of your business because the front end (where you make all your money) is growing at an exponential rate. You need someone to show up, give you honest feedback and help you create the automations that feel good for you and your clients so you can continue to grow.

You’re not in business to have it run you, girlfriend.

Investment: $1,000


How it works:

Together, we will break down your goals for the future and make a plan of attack. You’ll focus on your clients and thinking up fun and exciting ways to serve them and pass off the not-so-fun set-up tasks to me. I’ll get your systems in place, your payment processors working, your communication plan on lock down and so much more. All while keeping you accountable, so that you make progress toward those goals you’ve been hanging on to!


  • Trello board to track progress and stay on time

  • initial 1:1 planning call - 60 minute duration

  • weekly follow up calls to work out the kinks - 30 minutes each (if needed)

  • complete customized launch plans

  • sales emails and sequences set up

  • systems integration to automate your workflows

  • customer support via email

  • monthly newsletter

  • blog posting with SEO optimization

  • landing pages and website maintenance

  • peace of mind knowing someone has your back

    *Due to the nature of this package, there are limited spots available.

Still sound good? I mean, seriously, how can you say no?

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Caitlin has worked with me for many months now helping me “tighten” the back end of my business with everything from consistent social media postings to sending out newsletters on time to posting my blogs and helping me with my marketing calendar as well! What I struggle to do and is not my genius work, Caitlin takes the reigns!! It allows me to create the definition I want to see in my business and go after clients and be the photographer - my genius work! :)
— Rupa Kapoor,,

Caitlin saved my life at least 5, 6, 10 times last month. Last month, I launched my group course and let me tell you, without Caitlin’s help, that course would still be in my mind and nobody would be in it. I’m not so hot at the behind the scenes stuff so I wanted someone else to do all the back end stuff. Caitlin set up my Paypal, my sales page, my landing page and was my biggest cheerleader. I had a successful launch and I owe it all to Caitlin. You will be able to stay in your zone of genius if you let Caitlin stay in hers, and that is building strategies, keeping you on track and organized and doing all the things that are not in your zone of genius. Caitlin will help you get what’s in your head out in the world and serving the people that you’re meant to serve.
— Crystal Thompson,
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Questions? I have answers! Click the question to reveal the answer.

Mysterious, right?

Is there a minimum contract length?

There is! To get the most out of working with me, I request that we start with a 3 month commitment. By default, you'll be billed monthly but if you prefer to pay all 3 months at one time, just let me know.

How will I share my private information (like passwords) with you?

I use Lastpass for sharing sensitive information. It's free to use and works great!

What programs do you work with?

I've been in business over 2 years and I have tons of experience in lots of platforms. Just ask, chances are I am familiar with the program you are asking about or have experience using it (or one like it).

What if I need some design work done?

I'm not claiming to be a designer but I can take a stab at it! I use Canva Pro.

Will you give me feedback/advice if I need it?

Yes! One of my favorite parts of doing this work is the strategy behind it.

Do you have a refund policy?

Because of the work I do, there is a strict no-refund policy.


My services will save your life if:

  • Your successful online business has been helping others for more than 2 years.

  • You make around $100,000 annually.

  • You are ready to hand over the reigns to the techy side of your business.

  • You need more time to spend with your clients and doing the money making activities.

We probably aren't the best match if:

  • You value work more than spending time with loved ones.

  • Your online business is brand new.

  • You make enough to pay the bills but that's it.

  • You like to micromanage.

  • You want an "on-call" virtual assistant.