Anatomy of a welcome/warming sequence

Have you ever heard that the fortune is in the follow up? It’s true! Once they receive your lead magnet, you should be following up with a welcome sequence. This series of emails should be dripped over a number of days and be informational. Introduce yourself, let the reader get to know you and share more expertise.

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What is a lead magnet/freebie and why should I have at least one?

Most online business owners, and especially the ones I work with, want to grow their email lists. A bigger email list means that you have more people to market to, and more potential customers for you so it’s no secret that your email list is super powerful when it comes to growing and increasing your revenue. But how do you increase the number of people who sign up for your email list? That answer, my friend, lies in your lead magnet.

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