What is a lead magnet/freebie and why should I have at least one?

Most online business owners, and especially the ones I work with, want to grow their email lists. A bigger email list means that you have more people to market to, and more potential customers for you so it’s no secret that your email list is super powerful when it comes to growing and increasing your revenue. But how do you increase the number of people who sign up for your email list? That answer, my friend, lies in your lead magnet.

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Girl, get to know your client!

In order to grow your business and move up an income level (or four), you have to have a clear understanding of who your ideal client is. The truth is, if you’re not targeting the right client, you’ll likely attract followers who aren’t potential buyers of your product or service. And if you aren’t attracting the right people, it’ll be hard to run a successful business.

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