In order to grow your business and move up an income level (or four), you have to have a clear understanding of who your ideal client is. The truth is, if you’re not targeting the right client, you’ll likely attract followers who aren’t potential buyers of your product or service. And if you aren’t attracting the right people, it’ll be hard to run a successful business.
Knowing who your ideal client is, what makes them tick and what they live for will help you create content that speaks directly to them. This will have all the right people wanting more of what you have and investing in your products.
Define your product or service and who it helps
The first step in getting to know your client is defining the problem your business helps solve. What are the pain points your product solves? What kinds of benefits are your clients looking for and expecting?
Avoid broad terms and get specific
You might say, “my ideal client is a female business owner” and that's a start… but it's not enough. Here’s why, a female business owner could be someone that owns a fast food franchise, someone who has an online business or a female who has a retail shop. These are all wildly different in nature and the life coach that gets clients on a worldwide level will not have the same needs or pain points that, say, a clothing boutique owner in a large city would have.
Get to know this person on a more personal level. Determine things like:
The kind of job they have
How much money they make
Their age, gender, sexual orientation
Topics they feel passionately about
The way they dress
Their level of education
If they have children and/or pets
What kind of house they live in
The vehicle they drive
What TV shows do they indulge in
Although this is a great starting point, you can narrow your audience down even further by thinking about things like the ages of their children, how they spend their money or how they decorate their house. Nothing is off the table and all the information will help you get to know your client even better.
Don't be afraid to change it up.
Your ideal client can (and most likely will) change over time and as your business evolves. That’s totally fine and is all part of the growth process.