Anatomy of a welcome/warming sequence

Have you ever heard that the fortune is in the follow up? It’s true! Once they receive your lead magnet, you should be following up with a welcome sequence. This series of emails should be dripped over a number of days and be informational. Introduce yourself, let the reader get to know you and share more expertise.

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What is a lead magnet/freebie and why should I have at least one?

Most online business owners, and especially the ones I work with, want to grow their email lists. A bigger email list means that you have more people to market to, and more potential customers for you so it’s no secret that your email list is super powerful when it comes to growing and increasing your revenue. But how do you increase the number of people who sign up for your email list? That answer, my friend, lies in your lead magnet.

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5 tips to content creation

Something I struggle with in my business is content creation. Questions like “What do I write about?” and “Do I even know what I am talking about?” have plagued me so much that I avoided writing blogs for the first two years I was in business. The truth is though, that in order to grow and get myself out there, I needed to move past my fears and just do it.

The good news is that content comes in many different forms such as blog posts, YouTube videos, facebook lives, or social media graphics/workbooks. The tricky part for me was coming with ideas and implementing that actual creation of the content. So today, I an going to share with you a few tips and tricks on content creation.

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Girl, get to know your client!

In order to grow your business and move up an income level (or four), you have to have a clear understanding of who your ideal client is. The truth is, if you’re not targeting the right client, you’ll likely attract followers who aren’t potential buyers of your product or service. And if you aren’t attracting the right people, it’ll be hard to run a successful business.

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